Design & Strategy for Purposeful People
SIGNATURE SITE
Clarity before craft.
Most sites fail because they get built on fuzzy offer. I flip it - walking you into deep clarity on your value proposition and model before you build.
So we do it in two phases:
STAGE 1: CLARITY
First, we get clear.
Two working sessions where we define your offer, your audience, your price, and the structure your clients move through.
You leave with a written Offer Brief: your positioning, message, voice, and offer, in one document.
STAGE 2: CRAFT
Then, I build.
Brand foundation, a home page and up to three pages, copy, and launch. Your message clear and crisp across the aesthetic and the language.
You walk away with the clarity to confidently sell your offer, and the assets to support you in doing so.
PRICE
$5,500 to $7,000, in two payments.
$2,000 to begin stage one, and the balance once we have scoped your build together and start stage two. You know the exact number before anything gets built, and you approve it.
THE BUILD
For practitioners who are crystal clear on their offer and how to present it.
If you can name who you serve and what you sell in a single sentence, and have the copy and aesthetics to match - we can skip the strategy work. One session to align on voice and message, then I build: brand foundation, pages, copy, launch.
PRICE
$3,500 to $5,000 depending on scope.
CLARITY SPRINT
Not sure which path fits? Start here.
90-minute deep-dive sprint where we get to the heart of what's stuck or vague in your offer and positioning. Afterward, I send a written brief you keep.
The Diagnosis Brief covers:
Brand Positioning
Where it's unclear or trying to be too much, and the specific focus to move towards.
Messaging
What your message is burying or missing,
and what to lead with.
Service Design
Where your offer or service ladder has a gap that leaks energy.
Recommendations
Which path fits (the Build, the Signature Site,
or handle it yourself).
PRICE
$300 - Credited toward the Signature Site
or the Build if you continue within 30 days.
I’m Alexandra
I’ve spent fifteen years helping non-profits, artists, healers, and entrepreneurs go from clutter to coherence. I’ve got a BA in Communications, and a Master’s in Sustainable Development from UC Berkeley. I’ve worked with independent music labels, major nightlife brands, as well as the United Nations, Fortune 500 companies, and some of the largest design agencies in the world.
My speciality is to find the through line - the unique essence of a person or project and help them express that - visually, structurally, verbally - so that the right people find you.
